This assessment tool is designed to evaluate and improve your marketing workplace environment and leadership effectiveness.
The assessment questions are categorised as: Foundation, Good practice
Answer questions based on your team structure:
- Freelancers/contractors: Questions marked with (*)
- Full-time employees: All questions
Regular assessment helps maintain a high-performing marketing team while ensuring professional growth and workplace satisfaction.
1. Team Management & Communication | Required Evidence | Yes | No |
1.1 Are actual hours worked recorded for each worker?* | Time tracking records, timesheets, payroll system | ㅤ | ㅤ |
1.2 Are there established channels for team communication and collaboration? | Communication platforms, protocols | Yes/No | ㅤ |
1.3 Are processes, procedures and policies accessible to the relevant teams? | Visible handbooks or access to digital handbooks | Yes/no | ㅤ |
1.4 Have the processes, procedures and policies been formulated to assist people in understanding and complying with regulations and minimum standards (e.g, around privacy and data security) | Standard operating procedures, meeting minutes, training records | Yes/No | ㅤ |
1.5 Do all employees have a roster that provides days off each fortnight, and notes annual leave and public holidays? | Copy of rosters, employment agreement, employee verification | Yes/No | ㅤ |
1.6 Do all employees receive paid rest breaks and unpaid meal breaks?* | Record of hours worked (timesheets), employee verification | Yes/No | ㅤ |
1.7 Are employees legally entitled to work in New Zealand? | Relevant working visas | Yes/No | ㅤ |
1.8 Do all employees have a signed employment agreement? | Copies of employment agreements | Yes/No | ㅤ |
1.8a➿ Do all employment agreements: | ㅤ | ㅤ | ㅤ |
Start from the beginning of employment? | ㅤ | Yes/No | ㅤ |
Include a job description? | ㅤ | Yes/No | ㅤ |
Include information on employees’ minimum rights and entitlements? | ㅤ | Yes/No | ㅤ |
Include a trial period clause (where applicable? | ㅤ | Yes/No | ㅤ |
1.9 Do all employees receive at least minimum wage for every hour worked when calculated on a pay period basis (maximum fortnightly)? | Payroll records and check calculations | Yes/No | ㅤ |
1.10 Are all payroll and leave records up to date and available to employees? | Payroll records and evidence of sharing | Yes/No | ㅤ |
1.11 Have all employees had the ability to take their annual leave entitlements? | Payroll records | Yes/No | ㅤ |
2. Professional Development | Required Evidence | ㅤ | ㅤ |
2.1 Is there a clear learning and development plan for each team member? | Development plans, training records | Yes/No | ㅤ |
2.2 Are team members given opportunities to stay updated on marketing trends? | Training participation, certifications | Yes/No | ㅤ |
2.3 Do you provide training on essential marketing tools and software? | Training materials, completion records | Yes/No | ㅤ |
3. Project Management & Performance | Required Evidence | ㅤ | ㅤ |
3.1 Are there regular team meetings where all members can contribute ideas? | Meeting minutes, attendance records | Yes/No | ㅤ |
3.2 Are there clear KPIs and performance metrics for marketing initiatives? | KPI documentation, metrics reports | Yes/No | ㅤ |
3.3 Do team members have access to project management tools? | Tool access logs, usage reports | Yes/No | ㅤ |
3.4 Is there a structured process for campaign planning and execution? | Process documentation, campaign plans | Yes/No | ㅤ |
4. Work Environment & Culture | Required Evidence | ㅤ | ㅤ |
4.1 Do all team members have structured 1:1 meetings and performance discussions? | Meeting schedules, discussion notes | Yes/No | ㅤ |
4.2 Is there a supportive peer network and feedback system? | Feedback records, peer review system | Yes/No | ㅤ |
4.3 Are there policies to prevent burnout and maintain work-life balance? | Policy documentation, implementation records | Yes/No | ㅤ |
4.4 Do team members participate in brainstorming sessions? | Session notes, participation records | Yes/No | ㅤ |
4.5 Is there an adequate health and safety plan in place that has been reviewed in the last 12 months, and is accessible to employees? | Copy of health and safety plan | Yes/NNo | ㅤ |
4.5a Are emergency procedures visible and readily accessible? | ㅤ | Yes/No | ㅤ |
4.5b Are people trained in the implementation of emergency procedures?? | Procedures, record of training | Yes/No | ㅤ |
4.6 Have all critical risks been identified and planned for? | Risk register, Safety Sheets, operating procedures, health and safety procedures, team meeting minutes, induction records, contractor inductions | Yes/No | ㅤ |
4.7 Do all new workers undergo a health and safety induction, and does everyone working complete an annual refresher? | As Above. | Yes/No | ㅤ |
5. Client & Stakeholder Management | Required Evidence | ㅤ | ㅤ |
5.1 Are there clear protocols for client communication? | Communication guidelines, protocols | Yes/No | ㅤ |
5.2 Do team members understand brand guidelines and messaging? | Brand documentation, training records | Yes/No | ㅤ |
5.3 Is there a system for tracking stakeholder relationships? | CRM records, relationship tracking | Yes/No | ㅤ |
Do you need a custom 360 Workplace Assessment tailored to your team and organisation? Contact us to receive a free quote, or Make a Booking to discuss your needs with YJ Consulting’s friendly team.
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